University of Tehran Civil Engineering Infrastructures Journal 2322-2093 Articles in Press 2025 09 17 The Role of Climate and Temperature in Designing Regional Marketing Strategies for Cement and Plasticizers (Case Study: Khuzestan Province, Iran) 103713 10.22059/ceij.2025.384522.2177 EN Amir Hossein Derakhshan Nezhad PhD student in Civil Engineering - Structural Engineering, Department of Civil Engineering, Faculty of Civil Engineering, Semnan University, Iran 0009-0008-0994-8590 Mohsen Arman PhD student in Business Administration - Marketing, Department of Management, Faculty of Economics - Management and Administrative Sciences, Semnan University, Iran 0009-0008-0415-6535 Davood Feiz Professor, Department of Management, Faculty of Economics - Management and Administrative Sciences, Semnan University, Iran 0000-0002-5535-4370 Seayf Allah Hemati Assistant Professor, Department of Civil Engineering, Faculty of Civil Engineering, Semnan University, Iran 0000-0001-5732-1153 Mahbobeh Mirzaie Aliabadi Assistant Professor, Department of Civil Engineering, Technical and Engineering Faculty, Behbahan Khatam Alanbia University of Technology, Iran 0000-0002-9594-0489 Journal Article 2024 10 28 This study investigates the influence of climate and temperature on the development of regional marketing strategies for cement and plasticizer products in Khuzestan Province. Given the unique climatic conditions of this region, it is crucial to understand how these factors impact production, product quality, consumption, and marketing to devise effective strategies that enhance competitiveness and adapt to environmental changes. The research employs a mixed-methods approach, combining qualitative and quantitative methods. In the qualitative phase, semi-structured interviews with 12 industry experts were conducted, and thematic analysis resulted in the extraction of 14 sub-themes and 7 main themes. Based on these findings, a questionnaire was designed and distributed among 10 managers and producers. The data were analyzed using structural equation modeling, and the model fit indices indicated satisfactory validity (Cronbach’s alpha = 0.84, RMSEA = 0.045, CFI = 0.958, TLI = 0.950, SRMR = 0.035). The qualitative results revealed that climate affects various aspects, including production processes, product quality, consumer behavior, management practices, innovation, and sustainability. The quantitative analysis confirmed that over 70% of respondents emphasized the importance of adapting products to local climatic conditions and highlighted the role of innovation and quality improvement in strengthening competitiveness. https://ceij.ut.ac.ir/article_103713_4afab2bc5757a92efb5266c7ea0365d1.pdf